Shopper survey
What the shopper sees after scanning the QR on the display · plain phone browser, no app to install
The flow in one line
Scan the code on the display, get offered a coupon, answer eight quick questions, claim
the coupon. Under two minutes, anonymous. The three phones below walk through the whole
survey in order, so you can see every question the shopper is asked.
A leading hair-care brand
you scanned a display at Star Bazaar, Andheri
Your reward for helping out
10% off your next hair-care buy
Answer 8 quick questions to unlock the code
Q1 · about you
What is your age group?
Under 18
18–24
25–34
35–44
45–54
55+
Q2 · about you
What is your gender?
Female
Male
Q3 · at the shelf
What first drew you to this display?
The colours / visual design
A price offer or promotion
I recognised the brand
It was at eye level, hard to miss
Next
Q4 · at the shelf
Which of these brands were you considering? (pick any)
Brand A
Brand B
Brand C
Brand D
Q5 · about your hair
What is your main hair concern right now?
Hair fall
Dryness / frizz
Dandruff
Damage / breakage
Growth & shine
Next
Q6 · the key metric (NPS)
How likely are you to recommend this brand to a friend?
012
345
678
910
Not at all likelyExtremely likely
Q7 · switching
What would make you switch to this brand? (pick any)
A better price
Proven results
Natural ingredients
A friend's recommendation
Q8 · in your own words
Anything else you'd tell the brand? Ideas welcome.
Wish the anti-hairfall range came in smaller, cheaper packs to try first…
Submit and get my coupon
Thank you · here is your code
HAIR10-9QF2
Show at checkout · anonymous · your answers can't be traced back to you
The survey · 8 questions
Now eight questions, still under two minutes: age, a quick male / female, what drew them
in, brands considered, hair concern, the NPS score, what would make them switch, and the
open comment box. Still off from the earlier draft: city / market (the
GPS at scan already tells us where), "did the display change your mind",
and the satisfaction score (not meaningful across several brands on one
display). Any of those is a one-click add-back if a client wants it.