Brand intelligence dashboard
Hair-care brand · in-store display campaign · target 25,000 scans · live as shoppers answer · illustrative sample
The whole point
Before this, the brand ran a display and hoped. This screen turns the display into a
listening post: how loyal shoppers feel, what pulled them in, who they are, and what
they asked for in their own words. Every number here is a shopper who stood in front
of the product and answered.
8,412 / 25,000
Responses collected (34%)
Net Promoter Score
Promoters 54%
Passives 28%
Detractors 18%
Promoters, 9–10 (loyal, will refer)
Passives, 7–8 (satisfied, swayable)
Detractors, 0–6 (at-risk)
Reads at a glance
NPS is promoters minus detractors: 54 − 18 = +36. The marketer sees loyalty as a
single number, then clicks Detractors to read exactly why the unhappy 18% are at risk.
Who is answering
Age group
25–3434%
35–4424%
18–2422%
45–5413%
55+ & under 187%
Gender
Female63%
Male37%
Location (from GPS at scan, not a survey question)
Mumbai41%
Delhi / NCR22%
Bengaluru14%
Chennai11%
Hyderabad & other12%
What pulled them to the display
Colours / visual design38%
Price offer / promotion27%
Recognised the brand19%
Eye level, hard to miss11%
Someone recommended it5%
Primary hair concern
Hair fall31%
Dryness / frizz22%
Dandruff18%
Damage / breakage14%
Growth & shine15%
What shoppers wrote · top 5 themes, summarised by AI
The secret sauce
8,412 people typed a free-text answer to the last question. Instead of a marketer
reading 8,412 comments, our custom AI program clusters them into the five themes that
came up most, each with how often it appeared and whether the tone was positive or a
complaint.
1
Wants smaller, cheaper trial packs before committing to a full bottle
In 14% of comments positive
2
Fragrance too strong in some shampoos
In 11% of comments complaint
3
Asking for a more natural / ayurvedic range
In 9% of comments positive
4
Anti-hairfall results not visible quickly enough
In 8% of comments complaint
5
Refill pouches wanted, for cost and less plastic
In 6% of comments positive
Click any theme to read the underlying verbatim comments. Themes recompute as more responses arrive.
Brands considered at the display (shoppers could pick more than one)
Brand A44%
Brand B38%
Brand C31%
Brand D26%
None of these7%